Recently, before the acquisition of Fong Foods Whole Foods Jinan a consumer complaint, said purchased three full-glutinous rice balls get that musty. According to incomplete statistics, only in December last year to now, the three Whole Foods received at least seven complaints, the complaints range covering almost three whole product chain. The end of 2011, three food but also because of the events of "germs door was forced to the much large supermarket shelves, the company is also open to consumers apologize.

    The respondents analysts yesterday that the three Whole Foods "case" rather than a wide range of events, so this event is a great impact on the share price of the three food; For this type of large-scale enterprises, he thinks investment can consider doing the value of long-term investment, recent market adjustment is not recommended at this time. Admission. The lawyer believes that the current food safety issues not only in a business, which requires businesses to increase their sense of social responsibility; He also suggested consumers good store receipts should be retained, if buy the product in question, and in a timely manner to the relevant department . As of yesterday's close at 27.30 yuan, Whole Foods reported a turnover of 17.34 million yuan.

    Leading enterprises are frequent quality problems

    The end of February this year, the three Whole Foods signed an agreement for acquisition of the dragon and phoenix food industry dubbed the "Boss, the fourth of the marriage. Prior to this, the domestic frozen market Final Four pattern: Whole Foods, Wan Chai Ferry Pier, thoughts, dragon and phoenix. Sanquan food more solid industry leading position after the acquisition of a dragon and phoenix food.

    Although the prospects for the development of the three Whole Foods for the better, but the company is still frequent product quality problems. Nearly three months since, the three Whole Foods has received seven complaints. Sanquan black sesame rice balls, Jinan consumers to buy the musty Beijing consumers to eat soap smell three all black sesame rice balls, Jinan three children dumplings eating outlet substance, Yantai three full dumplings secondary seal phenomena exist even consumers that eat iron tablets in the dumplings, beef balls eat half plastic rope. Many consumers, manufacturers only make compensation or return processing, did not explain in detail the specific reasons for the problems.

    From the recent share price movements, the three Whole Foods has not been a huge influence. Three full of dumplings in the November 2011 explosion containing Staphylococcus aureus, this caused a great bad news of the company's share price, the decline was up nearly 7%, and subsequent intraday temporary suspension.

    Little effect on stock prices

    Great Wall Securities Jin Shaohua from exposure complaints, problems are local, occasional, not a wide range of quality problems, it is able to be resolved through the channel, and therefore the impact on the company will not be particularly large. However, he pointed out, the food quality should cause great concern and attention, large food companies should pay attention to, the company should improve its internal quality control aspects and supervision aspects.

    For three whole foods such large consumer companies, investors may consider long-term investment, excavated from a value perspective. As the broader market in the shock period is not recommended at this time to intervene.

    Guangdong by the day law firm, said Cheng Ming-wei, product quality is the life, and ignore the issue of product quality is tantamount to suicide. Now it seems, is not a corporate product quality problem exists, you need the whole community to raise awareness of the integrity and the rule of law, before the issue can finally be resolved. Whenever there is a food safety problem, must be the primary person in charge, therefore the responsibility of the enterprises themselves also need to enhance. In his view, the relevant laws should be better enforcement and the implementation of more stringent, consumer rights should actively take up legal arms. He suggested that consumers buy the product problem, you want to keep a good store receipts, and reflected to the authorities, if damage to personal safety can bring civil compensation.